Sydney Water wanted to promote the benefits of choosing water over the more popular sports drinks on there social channel but with a minimal budget….
We had to be cut through on a non active social channel for Sydney Water. As well weave in messages about water and recipes for water.
With the subject and budget not being very exciting we had to use someone that would be a up for little fun. So we got Alyssa Healey well known Australian female cricketer and water ambassador. Through a series of awkwardly funny Q&A videos we delivered the benefits of water in a more engaging way.