How do you stand out as a betting company in a market that is already saturated? You get on the GOAT!
What we wanted was to appeal to our target audience. So re-wording the sporting term “G.O.A.T” (Greatest Of All Time) to “Greatest of all Totes”. Simple idea used with our punchie slogan “Get on the GOAT!” With the Global Tote meaning the punter got higher odds and higher return it was a win-win situation.
There’s winning, then there’s Win-Winning. Get on the GOAT!